Let me help you develop a brand that will change your future
The Doux Consulting Group is a firm dedicated to making the world more beautiful one client brand at a time. Branding is about more than colors and flow it’s creating a meaningful narrative that expresses your values or corporate ethos. As a Brand Curator and Mental Health Expert, I integrate my knowledge of human behavior, neuroscience, aesthetics, and branding to structure the perception base for your company or help you find your true self.
If you’re ready to change your future, let me help you doux you.
CORPORATE IDENTITY AND BRANDING
This feature is perfect for a social influencer that wants to rebrand, an executive interested in increasing their profile, or a creative interested in shifting their public persona.
Are you are corporation? This feature works for small or medium sized enterprises looking to overhaul their brand, reach new target audiences or develop or execute a new market campaign. I offer website aesthetic consultation, social media optimization, or a general brand overhaul.
Let's create something beautiful
As the Brand Architect/Manager for your company, I will serve as primary contact and liaison for the brand and with all outward facing brand contractors
Identify and maintain brand consistency [colors, images, creating uniformity with the language] on all touch points [Facebook, Instagram, Twitter, and website]
Clarify and maintain brand aesthetics with all contractors [logos, website, images]
Review and approve prototype designs presented by contractors [Web page, packaging, photos, logo, icons, etc]
Develop or approve the layout for business cards and stationary
Where all innovation begins
Pooling insights from across the social sciences, including psychology, sociology, economics, anthropology, and neuroscience.
Designing surveys, collecting data, carrying our field observations, literature reviews, and simple statistical analysis.
Every good brand is built on quality research. I will help you identify your ideal client, the purpose for existing in a public space, and where you want your brand to be in the future.
BRAND OR SOCIAL MEDIA STYLE GUIDE
Creating the structure you need
I will provide you with a PDF document that will highlight:
Colors you should use along with Pantone, CMYK, RGB and hexadecimal codes to assure consistency across applications
Web elements [social media icons etc...]
Images based inspiration for posts and web elements.
Scheduling and posting pattern
Apps you should use to plan your posts
Helping you reach your audience
Monitor social media analytics
Identify and reach out to influencers for page promotion
Work hands-on with your social media team to ensure a consistent brand identity via all social media touch points [via apps like Planoly and UNUM]
For an additional rate:
90-day check-ins. After the completion of the brand aesthetic and coaching with social media team I will come in and assess your analytic and make adjustments as needed.
Whether we are doing some coaching or discussing major aspects of your project. Getting in contact is an important part of developing a cohesive brand. Calls range any where from 15 minutes to 2 hours.
Make your 20 minute free consultation and we can talk about it.
These services aren't all, there are so many other creative ways we can work to develop a truly transformative brand.
THE DOUX PROCESS
In order to understand any challenge you first have to have a good definition. It's all about research, this often includes market research, interviews, and simply listening to your concerns.
Next, it's time to sit down and strategically process your challenges. We flesh them out so we can create a concrete plan of action. This process typically takes 2 weeks for corporate clients 1 week for individual clients.
Then we internalize and begin strategizing they'll out of the plan. Making sure all team members are on board and processing any resistance to the plan.
Now it's time to act. We lean into the chosen design. I help you stick to our plan and identify points where we may need to pivot.